Coming home from Nashville, I’m reminded of something I’ve learned again and again in my career: the real magic of customer experience happens when great people come together with a shared purpose. And for three days at Five9 CX Summit 2025, that’s exactly what we saw — leaders, practitioners, innovators, and partners showing up not just to learn, but to connect, challenge assumptions, and push our industry forward.  

There’s a reason I’ll be back at the Five9 CX Summit this year — and if you’re on the fence about attending, let me tell you what keeps me coming back. 

We’re proud to announce that the Five9 Intelligent CX Platform is now officially certified on the ServiceNow Zurich release. This certification reaffirms our commitment to providing a reliable, forward-ready contact center integration—so customers can upgrade with confidence and continue delivering connected, intelligent service experiences.

The contact center is no longer a place where human effort alone can keep pace. Every day, agents manage thousands of interactions across voice, chat, social, and video. Customers expect each of those touchpoints to be seamless, personalized, and outcome-driven. 

Over the past few decades, how businesses sell has changed more than you might think. Sure, back in the 1950s, door-to-door salespeople roamed neighborhoods, hoping to catch someone at home to pitch the latest products, like new plastic storage solutions.