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I have two applications designed for the same users and providing similar content, but they are data incompatible. Existing users of the old app have active subscriptions, and I would like to enable them to use this subscription for the new app as well.

Is it possible on Google Play to set up multiple apps to share one subscription? I need to allow users a smooth transition to the new app without needing to purchase a new subscription.

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That's not possible on Google Play, but you can run your own licensing server:
https://developer.android.com/google/play/billing/backend

This means, subscribing to Pub/Sub and recording everything;
then this database can be queried, independent of package-name.

You'd need one Cloud Function or self-hosted API method, which records, and one which queries. Basically very simple, it's just read and write; some NodeJS, Python or PHP skills might be required.

Each app has it's own Pub/Sub channel, therefore you'd have to subscribe to both.
Obviously, there won't be any records, unless SUBSCRIPTION_RENEWED once occurred,
because you've missed to record the previous SUBSCRIPTION_PURCHASED event.

The data-format looks alike this:

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