Passing date in custom GA4 event

Question

I want to start passing dates in my custom Google Analytics 4 events so they can be interpreted in reports. However I could not find a reference in the docs on how to format this date. Is this functionality supported by GA4 custom events, and if so, what format should I use?

Michele Pisani · Accepted Answer · 2021-08-28 13:15:46Z

1

The field will be interpreted as a string, however you can export the data to BigQuery and manage it there in a custom way.

answered Aug 28, 2021 at 13:15

Michele Pisani

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