You can use dot and argsort:
a[a.dot(2**np.arange(a.shape[1])[::-1]).argsort()]
# array([[0, 0, 1],
# [1, 0, 1],
# [1, 1, 0],
# [1, 1, 1]])
The idea is to convert the rows into integers.
a.dot(2**np.arange(a.shape[1])[::-1])
# array([5, 1, 7, 6])
Then, find the sorted indices and use that to reorder a:
a.dot(2**np.arange(a.shape[1])[::-1]).argsort()
# array([1, 0, 3, 2])
My tests show this is slightly faster than lexsort.
a = a.repeat(1000, axis=0)
%timeit a[np.lexsort(a.T[::-1])]
%timeit a[a.dot(2**np.arange(a.shape[1])[::-1]).argsort()]
230 µs ± 18.1 µs per loop (mean ± std. dev. of 7 runs, 1000 loops each)
192 µs ± 4.1 µs per loop (mean ± std. dev. of 7 runs, 1000 loops each)
Verify correctness:
np.array_equal(a[a.dot(2**np.arange(a.shape[1])[::-1]).argsort()],
a[np.lexsort(a.T[::-1])])
# True
a[np.lexsort(a.T[::-1])]