It could be O(1) if the list would store a flag that allows swapping the meaning of the “prev” and “next” pointers each node has. If reversing the list would be a frequent operation, such an addition might be in fact useful and I don't know of any reason why implementing it would be prohibited by the current standard. However, having such a flag would make ordinary traversal of the list more expensive (if only by a constant factor) because instead of
current = current->next;
in the operator++ of the list iterator, you would get
if (reversed)
current = current->prev;
else
current = current->next;
which is not something you'd decide to add easily. Given that lists are usually traversed much more often than they are reversed, it would be very unwise for the standard to mandate this technique. Therefore, the reverse operation is allowed to have linear complexity. Do note, however, that t ∈ O(1) ⇒ t ∈ O(n) so, as mentioned earlier, implementing your “optimization” technically would be permitted.
If you come from a Java or similar background, you might wonder why the iterator has to check the flag each time. Couldn't we instead have two distinct iterator types, both derived from a common base type, and have std::list::begin and std::list::rbegin polymorphically return the appropriate iterator? While possible, this would make the whole thing even worse because advancing the iterator would be an indirect (hard to inline) function call now. In Java, you're paying this price routinely anyway, but then again, this is one of the reasons many people reach for C++ when performance is critical.
As pointed out by Benjamin Lindley in the comments, since reverse is not allowed to invalidate iterators, the only approach permitted by the standard seems to be to store a pointer back to the list inside the iterator which causes a double-indirect memory access.
Reversefunction to be implemented in O(1)?