Parse: Set objects in custom class

PFObject subclassing is in the documentation: https://www.parse.com/docs/ios_guide#subclasses/iOS

You will need to:

1. Create a custom class (see example below)
2. Initialize the class in your AppDelegate.m (see example below)

Example custom subclass for parse.com, with 'Organization' as the Parse class name:

Organization.h

//
//  Organization.h
#import <Parse/Parse.h>

@interface Organization : PFObject<PFSubclassing>

+ (NSString *)parseClassName;

@property (retain) NSString *user;
@property (retain) NSString *addressLine1;
@property (retain) NSString *addressState;
@property (retain) NSString *addressZip;
@property (retain) NSString *phone;
@property (retain) NSString *email;
@property (retain) NSString *website;
@property (retain) NSString *contactFirstName;
@property (retain) NSString *contactLastName;
@property (retain) PFFile *logoImage;
@property (retain) NSString *orgDescription;
@property (retain) NSString *name;

@end

Organization.m

#import "Organization.h"
#import <Parse/PFObject+Subclass.h>

@implementation Organization

@dynamic addressCity;
@dynamic addressLine1;
@dynamic addressState;
@dynamic addressZip;
@dynamic phone;
@dynamic email;
@dynamic website;
@dynamic contactFirstName;
@dynamic contactLastName;
@dynamic logoImage;
@dynamic orgDescription;
@dynamic name;

+ (NSString *)parseClassName {
    return @"Organization";
}

@end

How to initialize in the AppDelegate

- (BOOL)application:(UIApplication *)application didFinishLaunchingWithOptions:(NSDictionary *)launchOptions 
{
    [Organization registerSubclass]; //DO THIS BEFORE YOU START PARSE!
    [Parse setApplicationId:YOUR_ID clientKey:YOUR_KEY];

    ....