Without any plugins:
You just need to enable highlight: (Idea v.2016, 2017 and 2018, previous versions may have same or similar settings)
File -> Settings -> Editor -> Inspections -> Java -> Serialization issues -> Serializable class without 'serialVersionUID' - set flag and click 'OK'.
(For Macs, Settings is under IntelliJ IDEA -> Preferences...)
For Idea v. 2022.1 (Community and Ultimate) it's on:
File -> Settings -> Editor -> Inspections -> JVM Languages -> Serializable class without 'serialVersionUID' - set flag and click 'OK'
Now, if your class implements Serializable, you will see highlight and alt+Enter on class name will ask you to generate private static final long serialVersionUID.
UPD: a faster way to find this setting - you might use hotkey Ctrl+Shift+A (find action), type Serializable class without 'serialVersionUID' - the first is the one.
serialVersionUIDis generated by the compiler when not specified. Specifying has the advantage (and danger) of keeping the id identical for changed class versions. That is an file with an object of the old version will be read (deserialized) with the new version or vice versa.