Hatcher claims that there exists no homeomorphism $I \times I$ to $I \times \{0\} \cup A \times I$ where $A = \{0, 1, \frac{1}{2}, \frac{1}{3}, \frac{1}{4}, \dots \}$ on the basis of forward continuity, but he doesn't explain his logic fully. Instead, he just says that it can be attributed to "the bad structure of $(X,A)$ near $0$."
I've included a link to a picture that shows a proposed homeomorphism. It is a proposed deformation retraction $r: X \to A$ defined by radial projection from the point $(\frac{1}{n} + \frac{1}{2}(\frac{1}{n} - \frac{1}{n-1}), 1.5)$ to its corresponding section of the topological comb defined by $[\frac{1}{n}, \frac{1}{n-1}] \times \{0\} \cup \delta([\frac{1}{n}, \frac{1}{n-1}] \times I)$ for any $n \in \mathbb{N}$. I'm sure I'm not the first to think of this, but how exactly does this homeomorphism fail in forward continuity, bijectivity, or backward continuity?
Picture of proposed homeomorphism
And, in general, why is it that there can exist no homeomorphism from $I \times I$ to the topological comb?