by:
CJuliano
You've got 47 open deals in your pipeline. Three follow ups waiting in your inbox. A demo in 20 minutes. And absolutely no idea which opportunity deserves your attention first.
So you guess. You go with your gut. You chase the loudest prospect or the biggest dollar amount, hoping you're making the right call.
Here's the thing: your CRM already knows which deals are most likely to close. It's watching every email, tracking every meeting, analyzing every signal. Predictive Deal Score surfaces those insights so you can stop guessing and start focusing on what actually matters.
What Predictive Deal Score Actually Does
Predictive Deal Score is AI that looks at your entire HubSpot portal, not just deal data, and assigns each open deal a probability score from 0 to 100. Think of it as your CRM doing the math you'd do if you had time to
analyze every deal, every day.
Here's what makes it different from traditional lead scoring:
It updates automatically. No manual rules to build or maintain. The AI learns from your actual closed deals and adjusts scores based on real patterns in your sales cycle.
It analyzes everything. Most scoring systems only look at deal properties. Predictive Deal Score pulls signals from across your entire portal: sales activities, email engagement, support ticket history, marketing interactions. If it's in HubSpot, it's factored in.
The result? A single number that tells you how likely each deal is to close, updated in real time as things change.
Why This Actually Matters for Your Day
Let's be honest: you don't need another dashboard to check or another report to run. You need to know where to spend your time today.
You stop wasting effort on deals that won't close. That deal sitting at $50K? If the score drops from 72 to 43 after a week of radio silence, you know something's off. You can either address it now or redirect your energy to deals that are actually progressing.
You catch opportunities before they slip away. When a deal's score jumps from 55 to 78 after a competitor is mentioned in an email, you know to act fast. The AI spots these signals before they get buried in your inbox.
You have real evidence for your gut feeling. You've always had instincts about which deals feel solid. Now you can see exactly why, or why your instinct might be wrong. The scorecard shows the top 5 factors influencing each deal, both positive and negative.
How to Actually Use This in Your Day to Day
The power of Predictive Deal Score isn't in understanding the algorithm, it's in integrating it into what you're already doing every day.
Start with your deals view. Add the deal score as a column (it's in your column settings under "Deal properties"). Sort by score descending. There's your priority list for the day. High scores get your attention. Low scores get a reality check.
Check the scorecard before every call. Click into any deal and you'll see the full scorecard showing what's helping and what's hurting. Maybe recent email engagement is positive, but lack of meetings is dragging it down. You know exactly what to address in your next conversation.
Watch the trend, not just the number. The score history shows you whether deals are gaining or losing momentum. A deal that's been stuck at 42 for three weeks needs a different approach than one that dropped from 68 to 42 this morning.
Use it in your sales workspace. You don't need to leave your daily work stream. Predictive Deal Score shows up right where you're already working; in your deals board, in the workspace, in your pipeline views.
Pro tip: Set up a saved view filtered for deals above 70. That's your "most likely to close this quarter" list. Check it every Monday to make sure your calendar matches your highest probability opportunities.
What the AI Is Actually Looking At
Predictive Deal Score considers signals like:
- Deal amount and current stage
- How long the deal has been in each stage
- Number and recency of sales activities (calls, emails, meetings)
- Email open and click rates from the contact
- Company characteristics and fit
- Historical patterns from your closed won deals
The exact factors vary based on your specific sales process and what the AI learns from your data. That's the point, it adapts to how your team actually sells, not a generic template.
And here's what makes it trustworthy: it shows you its work. The scorecard doesn't just say "73", it tells you the 5 most influential factors. You see exactly what's driving each score.
The Bottom Line
Predictive Deal Score doesn't change how you sell. It changes what you spend time on.
Instead of treating every deal equally (or prioritizing based on whoever emailed last), you focus on the opportunities most likely to close. You catch warning signs before deals go cold. You have data to back up your pipeline forecasts.
The AI does the analysis. You do what you do best: sell.
Ready to try it? Check out the Academy Short video in your HubSpot portal. If you’re looking for more detail, try the full guide on using deal scores.
Already using Predictive Deal Score? I'd love to hear how it's changed your daily work stream, drop a comment below and let me know what surprised you most.
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