This works in Golden Master iOS 7 and Xcode 5 GM seed (at least with navigation controller hidden):

1. Set the UIViewControllerBasedStatusBarAppearance to NO in the Info.plist.

2. In ViewDidLoad method or anywhere, where do you want to change status bar style: [[UIApplication sharedApplication] setStatusBarStyle:UIStatusBarStyleLightContent];

This works in Golden Master iOS 7 and Xcode 5 GM seed and iOS7 SDK released on September 18th, 2013 (at least with navigation controller hidden):

1. Set the UIViewControllerBasedStatusBarAppearance to NO in the Info.plist.

2. In ViewDidLoad method or anywhere, where do you want to change status bar style: [[UIApplication sharedApplication] setStatusBarStyle:UIStatusBarStyleLightContent];

This works in Golden Master iOS 7 and Xcode 5 GM seed:

1. Set the UIViewControllerBasedStatusBarAppearance to NO in the Info.plist.

2. In ViewDidLoad method or anywhere, where do you want to change status bar style: [[UIApplication sharedApplication] setStatusBarStyle:UIStatusBarStyleLightContent];

This works in Golden Master iOS 7 and Xcode 5 GM seed (at least with navigation controller hidden):

1. Set the UIViewControllerBasedStatusBarAppearance to NO in the Info.plist.

2. In ViewDidLoad method or anywhere, where do you want to change status bar style: [[UIApplication sharedApplication] setStatusBarStyle:UIStatusBarStyleLightContent];