The next wave of AI for content creation includes digital twins
AI and digital twins help CPG brands scale content, cut costs, and personalize experiences—transforming marketing workflows and accelerating innovation.
Microsoft Industry Blogs: Retail
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Ask Ralph: Where style meets AI—a new era of conversational commerce
Meet Ask Ralph, a new AI-powered styling companion that not only helps with product discovery but also inspires consumers with Ralph Lauren’s unique and iconic take on style.
Helping retailers and consumer goods organizations identify the most valuable agentic AI use cases
Customer conversations are shifting from generative AI to agentic AI, reflecting a growing recognition of agentic systems to augment AI’s potential to enhance business processes and drive innovation.
More human-centered retail with AI
Microsoft offers AI solutions helping retailers address challenges and enhance store operations to focus on delighting and assisting shoppers.
AI-powered retail: 3 reasons to start digitalizing your warehouse in 2025
To compete in today’s retail and consumer goods industries, supply chain leaders need respond to consumer demand volatility, to adapt, and make decisions faster.
7 retail trends to watch this year from NRF 2025: Retail’s Big Show
From AI innovations to Gen Zalpha as consumer, this year’s NRF Big Show brought fresh perspectives on how technology and human interaction are redefining the industry.
Enhancing supply chain efficiency in the retail and consumer goods industry with agentic systems
Agentic systems offer a revolutionary opportunity to enhance decision making quality and speed.
How unifying data improves shopper experiences
Transforming the customer experience requires a solid foundation of data that is accurate, accessible when needed, and secure.
How CMOs can personalize marketing and optimize spend with AI
Rethink business processes like content creation and customer engagement with a three-stage roadmap for a buy versus build framework that aligns AI investments with business outcomes.
AI-powered retail: Elevating customer experience and operational efficiency
At the NRF this year, Microsoft and its partners are showcasing solutions designed to help retailers unlock the full potential of their data.
Retail Ready: Agentic AI built for the future of retail—ready now
Microsoft is proud to demonstrate how our data and AI solutions are helping lead the shift and maximize the success of retail AI investments at NRF 2025.
How merchants can drive velocity with AI
By leveraging generative AI, merchants can streamline data analysis, enhance forecasting accuracy, and reduce the time from design to market.
Delivering your supply chain copilot: Getting started on ideation
The integration of AI into supply chain management through a supply chain copilot allows for real-time visibility, optimized data management, and seamless interoperation across multiple elements.