Google's crawling documentation now has a new, dedicated home at https://lnkd.in/dGvqsMi6! While there are no changes to the content itself, this migration provides a more logical home for our crawling documentation, as it's not just applicable to Google Search. Moving forward, it'll make it easier to document new features and updates that are relevant to the wide array of Google products that share the same crawling infrastructure, including Google Shopping, News, Gemini, AdSense, and more.
Google Search Central
Technology, Information and Internet
News and resources from Google Search to help people make great sites.
About us
Google Search Central is here to help the right people view your content with resources to make your website discoverable to Google Search.
- Website
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https://developers.google.com/search
External link for Google Search Central
- Industry
- Technology, Information and Internet
- Company size
- 10,001+ employees
Updates
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We're happy to announce a new capability to the Search Console Performance Report: the branded queries filter. https://lnkd.in/dBXcW9_6 This new feature is designed to help analyze the queries driving traffic to your site by automatically differentiating between branded and non-branded queries. Read more in our blog post
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Curious about what's been happening in Google Search for SEO? Check out our Google Search News video. We cover achievements 🌟, query groups 🤝, and custom annotations ✏️ in Search Console. News on AI Mode ✨ & Web Guide - with cool new ways users can find and interact with your sites! 🎉 There's also the bitter-sweet 😢 - 🥳 mix of some dropped structured data types, but with shipping & return policies 🚚 added. Finally, some links to cool posts by Hannah Masters, 🔎 Charles Meaden, and Barry Adams 📰. Check it out here --> https://lnkd.in/ejMpy8pi
Search Console, AI, and HTTPs updates Search Console (Q4 ‘25)
https://www.youtube.com/
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We're always looking for new ways to help you understand your data and make smarter decisions when it comes to Google Search. That's why we're happy to announce a new feature within the Search Console performance reports: Custom annotations https://lnkd.in/djvW2xc6 This feature is designed to empower you to add your own contextual notes directly to your performance charts. Think of it as a personal notebook for your Search data.
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Today we're expanding the options for merchants to provide shipping and returns information, even if they don't have a Merchant Center account. Merchants can now tell Google about their shipping and returns policies in two distinct ways: by configuring them directly in Search Console or by using new organization-level structured data. Learn more: https://lnkd.in/dTUeXgg4
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On December 9th, Search Central Live returns to Zurich! 🥳 Learn more about our event in the blog post, apply for a seat or a lightning talk spot and we'll be seeing you in Zurich in December, hopefully! https://lnkd.in/eQxrsbYu
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Search Central Live is coming back to Tel Aviv in November! If you're based in the region, and you're interested in Search, join us for a day focused on Search Console, Google Trends, and other Search best practices. Apply here for an invitation https://lnkd.in/dtd6gh2u
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We are excited to announce Query groups, a powerful Search Console Insights feature that groups similar search queries. https://lnkd.in/dVFwWNrD One of the challenges when analyzing search performance data is that there are many different ways to write the same query: you might see a dozen different variations for a single user question - including common misspellings, slightly different phrasing, and different languages. Query groups solve this problem by grouping similar queries. Instead of a long, cluttered list of individual queries, you will now see lists of queries representing the main groups that interest your audience. The groups are computed using AI; they may evolve and change over time. They are designed for providing a better high level perspective of your queries and don't affect ranking.
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Search Central Live is coming to Dubai for the first time on October 21! If you're in the region, and keen on a day of learning and interesting conversations about Google Search, sign up until October 5 for a chance for a seat! For more information, check out the event website at https://lnkd.in/ex9j6MPK
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We're excited to announce the launch of the store widget powered by Google, a shopping tool that helps retailers build trust with shoppers and increase sales! Businesses using the widget saw up to an 8% increase in sales. Learn more about how to get the store widget on your site today: https://lnkd.in/dQk2QtUk
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