Competitor analytics provide LinkedIn Page admins the opportunity to gauge their brand’s performance on LinkedIn against competitors through follower and organic content metrics. Add Pages to your competitor analytics to include their followers and posts in your metrics.
The following competitor analytics are available for your Page:
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Follower metrics: Shows your Page’s all-time followers and new followers gained within the specified time range. The all-time followers won't change based on the reporting dates. All dates and times are in Coordinated Universal Time (UTC).
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Organic content metrics: Shows organic content metrics for your Page’s posts within the specified time range. The time range is tied to when the post was created. All dates and times are in Coordinated Universal Time (UTC). Keep in mind that depending on the targeting settings, you may not see all posts here.
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Trending competitor posts: Shows the top trending original posts created by your competitors in the past 30 days. Trending posts give you inspiration on content from peers that is trending with LinkedIn members. Data is refreshed daily.
There are differences in the analytics information that is available to you based on whether you are using a free company Page or a Premium Company Page subscription. Admins of Company Pages subscribed to a Premium Company Page can view enhanced competitor analytics information. The table below describes the differences in competitor analytics information between a free Company Page and a Premium Company Page.
| Insights | Free Company Page | Premium Company Page |
|---|---|---|
| Aggregated table view with metrics such as new comments, new posts, and new reactions | Data for 1 competitor | Data for upto 9 competitors (depends on number of competitors being tracked) |
| Competitor highlights on new followers and engagement rates | √ | √ |
| Ability to add and edit competitor information | 1 competitor | 8 additional competitors |
| View trending posts from competitors | 1 competitor | Upto 3 competitors |
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