Wip

Wip topped Men's Health's list of Best Performance Pouches and was crowned “Best Tasting!” In addition to meeting strict criteria for label transparency, caffeine levels, and no nicotine –  Registered Dietitian, Dezi Abeyta, praised Wip for our quality caffeine from green coffee beans, flavors that are “elite and tasted great past the 30-minute mark,” and an overall great energy experience! As the article reinforces, more people are turning to energy pouches as a new way to fuel their fitness performance, so we are grateful to Men’s Health and Dezi Abeyta, RD for putting pouches to the test and recognizing what makes Wip stand out in this rapidly growing category! 🔗 https://lnkd.in/enfViUTS #WipEnergy #EnergyPouches #PerformancePouches #MensHealth #CPG #Fitness #Energy

What a week at NACS! After a successful pilot launch in June, we officially introduced Wip energy pouches on a national scale at NACS — and the response blew us away. From retailers and wholesalers to trade media and curious consumers, the excitement around our product was incredible. We had amazing conversations, forged new relationships, and confirmed what we already believed: there’s real demand for a more convenient, cost-effective, and great-tasting way to consume quality caffeine. We’re energized and already starting to expand our footprint across the US! A huge thank you to everyone who stopped by our booth, shared their feedback, and supported our debut. This is truly just the beginning! Email sales@wip.com to connect with the team! #WipEnergy #NACS2025 #EnergyPouches #CPG #Innovation #ConvenienceStore #BrandLaunch

We’re LIVE at NACS! Day 1 is off to an incredible start! Our booth has been buzzing as we connect with retailers and industry leaders who share our excitement for shaping the future of energy in convenience. The enthusiasm for Wip — the product, the brand, and the opportunity to transform how people consume caffeine — has been amazing to see! If you’re at the show, stop by Booth #N2606 to meet our team and experience Wip for yourself! #NACSShow #NACS #NACS2025 #WipEnergy #CPG #EnergyPouches

We’re still pumped from Back to the Banks — an unforgettable day that brought New York’s most iconic skate spot back to life and showed what Wip is all about. More than 2,000 people packed the Brooklyn Banks to watch some of the best skaters in the world go all in, competing across five custom-built zones. The energy, creativity, and community were unmatched — exactly what drives Wip. Huge thanks to Steve Rodriguez, the godfather of NYC skateboarding, for making it all possible, and to Grand Collection and founder Ben Oleynik for the killer collaboration that connected skate, style, and energy in one moment. This is what building a breakthrough brand looks like, fueling people who live big, push limits, and build community. We’re just getting started. Big things ahead. Press coverage highlights: 🔗 Transworld Skateboarding: https://lnkd.in/ehSN4Cnu 🔗 CBS News New York: https://lnkd.in/eeRhhsUZ 🔗 PIX11 News: https://lnkd.in/enHHBB6d #WipEnergy #BackToTheBanks

One week until NACS Show 2025! Wip is bringing the future of energy to Booth N2606 (North Building, Hall B, Level 3). Come see why consumers are already swapping their cans for Wip and why retailers are calling pouches the next category breakout. ▪️ Try Wip for yourself. ▪️ Meet our sales team. ▪️ Learn how Wip is driving incredible velocity in retail. Want dedicated time with us? Book a 1:1 at sales@wip.com  or message us here to connect. See you at NACS! #NACSShow2025 #WipEnergy #NACS #CPG

Ready to learn more about the energy that’s fueling the explosive new category of energy pouches? Join Wip’s Registered Dietitian, Nora Minno Altchech, RD at NACS Show for Wip Product Labs: 10 minute informational sessions taking place on Wednesday 10/15 and Thursday 10/16 at 1pm, 2pm, and 3pm. RSVP encouraged! Visit our booth to learn more, connect with the team, sample our product, and get exciting Wip gifts! Want to book a 1:1 meeting with the sales team in advance? Email sales@wip.com or message us here to connect. RSVP: https://lnkd.in/eq_9Q_6P #WipEnergy #NACS #NACSShow2025 #Energy #EnergyPouches #CPG

BACK TO THE BANKS | OCTOBER 4, 2025 We’re proud to be teaming up with skateboarding legend Steve Rodriguez to bring back one of the most iconic contests in skate history: Back to the Banks. The Brooklyn Banks is more than a skate spot — it’s a cornerstone of New York City’s street culture. Since the 1980s, it’s shaped generations of skaters from around the world. After 15 years behind construction fences, the Banks are finally open again — and we’re celebrating by bringing the city together for a historic competition featuring: ▪️ Today’s best skaters competing for $10,000 in prizes  ▪️ A legendary judges panel ▪️ Surprise DJ sets ▪️ A limited-edition fashion collaboration with Grand Collection Huge thanks to our partners and sponsors: Gotham Park, Grand Collection, Labor, Spitfire Wheels, and Tenant. 📰 Read more at Quartersnacks, or DM us for details. https://lnkd.in/eTvdDc29 See you at the Banks. #BackToTheBanks #BrooklynBanks #NYCSkateboarding #WipEnergy #SkateHistory #SkateEvent #NYCHistory

We’re heading to NACS Show 2025! We’re bringing some serious energy to Chicago this October — and we're excited to share why Wip has quickly become a breakout in the energy category. Visit us at Booth N2606 (North Building, Hall B, Level 3) to sample the product, meet the team, and learn how Wip is fueling exciting new growth in energy! Reach out to sales@wip.com to secure a meeting in advance. See you at NACS! #NACSShow2025 #NACS #WipEnergy

Attention College Students: Wip is seeking high-energy, community-minded college students to help shape the future of energy on campuses across the country. As a Campus Ambassador, you’ll gain hands-on experience in experiential marketing, brand building, content creation, and consumer engagement—all while working with a world-class CPG brand. This is an exciting, part-time opportunity to build your resume, grow your network, and bring energy to your campus—one pouch at a time. Ready to lead the charge? Click below to create a Home From College account and apply: https://lnkd.in/e8n3dRx8 #CampusAmbassador #StudentJobs #MarketingExperience #WipEnergy #BrandAmbassador #CollegeLife #Marketing

We're big fans of Air Mail, so it's exciting to see that Airmail is a big fan of Wip! Thank you Grace Wiener for featuring Wip in the “Best Of” section in Issue 319 and highlighting Wip as a compelling alternative to coffee—perfect for long workdays, travel (yes, we’re TSA-friendly), or beating the afternoon slump. We’re especially proud to be recognized for what sets Wip apart: a convenient format, two caffeine strengths (100mg and 200mg), straightforward ingredients, and zero sugar or calories. Loving the response as we build a better way to energize! 📖 Read the full feature here: https://lnkd.in/eCagRnGK #WipEnergy #AirMail #CPG #EnergyPouch