PHP is a server-side script language, which will be executed before a JavaScript script did.
Therefore, you cannot use .load() to execute a PHP code, however, you may try .ajax() to create an AJAX request to the server which can implement the PHP code.
Please see http://api.jquery.com/jQuery.ajax/ if you have trouble on using .ajax().
Note: in .ajax() method, there is a setting called beforeSend, which "can be used to modify the jqXHR (in jQuery 1.4.x, XMLHTTPRequest) object before it is sent". Hope this method helps you in any way.
Then, your JavaScript code will be like this:
$(document).ready(function(){
$("#Change").click(function(){
//doing AJAX request
$.ajax({
url:"include/start10.php",
beforeSend:function(){
$('#myDiv').fadeOut('slow');
},
success:function(data){
// do something with the return data if you have
// the return data could be a plain-text, or HTML, or JSON, or JSONP, depends on your needs, if you do ha
$('#myDiv').fadeIn('slow');
}
});
});
});