issue in Parsing Json object using Jquery

The code you have "works" as is. However, there is a difference between how you will have to access head data and banner data.

Because head is an object, your inner each will iterate over its members, i.e. newArrival.head.name and newArrivale.head.url.

Because banner is an array, you will be iterating over objects. If you then each through those objects, you will be accessing name, url, src etc.

Thus, what you have should alert, in sequence New Arrivals, /new-arrivals/, [Object object], [Object object], [Object object]

Why not directly access the members of newArrival.head (if you need them) and then iterate over newArrival.banner with

alert(json.newArrival.head.name);
alert(json.newArrival.head.url);
$.each(json.newArrival.banner, function (i, newArr) {
    $.each(newArr, function (index, value) {
        alert(value);
    });
});

go to which ever node you want in place of json.newArrival.banner

$.each(json.newArrival.banner, function (i, newArr) {
    alert(newArr.name);
});

fiddle

Try with this one

var data = JSON.stringify({
"newArrival": {
    "head": {
        "name": "New Arrivals",
        "url": "/new-arrivals/"
    },
    "banner": [
        {
            "name": "Lee Cooper",
            "url": "/Lee_Cooper/",
            "src": "http://indfas1.images.com/images/abc/menu/new-arrival-lee-cooper-1.jpg",
            "alt": "",
            "title": ""
        },
        {
            "name": "Ray Ban",
            "url": "/Ray-Ban/",
            "src": "http://indfas1.images.com/images/abc/menu/new-arrival-ray-ban-1.jpg",
            "alt": "",
            "title": ""
        },
        {
            "name": "Vero Moda",
            "url": "/vero-moda/",
            "src": "http://indfas1.images.com/images/abc/menu/new-arrival-vero-moda-1.jpg",
            "alt": "",
            "title": ""
        }
    ]
}
})


 var data1 = JSON.parse(data) 

 console.log(data1.newArrival.head.name)
 console.log(data1.newArrival.head.url)

 console.log(data1.newArrival.banner[0].name)
 console.log(data1.newArrival.banner[0].url)
 console.log(data1.newArrival.banner[0].src)
 console.log(data1.newArrival.banner[0].src)

This will help you

Try This ..

var JsonObj = Say yourValues
var headObj = JsonObj.newArrival.head; //head json values 
var bannerObj = JsonObj.newArrival.banner; //banner json Values

Say you want to access bannerObj first name...

 alert(bannerObj [0].name);