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đź“… Marketing Roadmaps for 2026: Turning Strategy into Structure | November 20, 2025

  • November 19, 2025
  • 4 replies
  • 52 views

BenGreen
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As the year wraps up, it’s the perfect moment to turn big-picture strategy into clear, actionable plans. In this month’s Marketing User Group session, we’ll walk through how modern marketing teams use Airtable to plan campaigns, map annual initiatives, and align cross-functional teams around shared goals for the year ahead.

 

In this session, we’ll cover how to:

  • Translate annual goals into actionable Airtable roadmaps

  • Build dynamic interfaces to give teams visibility into campaigns and timelines

  • Assign owners, track milestones, and keep work moving across multiple teams

  • Set up a planning framework you can reuse every year

 

Whether you're leading a team or building out your first structured planning process, you’ll leave with a practical system you can adapt for your 2026 planning.

We’d love to have you join us and share how your team approaches annual planning inside Airtable.

📍 Register on the event page and drop any questions ahead of time.

Looking forward to seeing everyone there and recapping the session afterward.

4 replies

Erica.pascual
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  • New Participant
  • November 19, 2025

​@BenGreen , how long is the session? 1hr or longer?


BenGreen
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  • Author
  • Known Participant
  • November 19, 2025

1 hour! ​@Erica.pascual 


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  • New Participant
  • November 20, 2025

​@BenGreen Wondering if there’s a recording for this? Registered but it was on at 5am my time. Thanks


MaddieJ
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  • Community Manager
  • November 21, 2025

Thanks to everyone who joined this event! Couldn’t make it live? We’ve got the recording below!


3 Key Takeaways đź‘€

  • Consolidate and Streamline: Airtable helps consolidate everything into one system, making it easier to manage briefs, campaigns, and team collaboration in a single source of truth. This not only improves visibility but also streamlines updates and edits for everyone involved.
  • Dynamic Interfaces for Every Need: Airtable’s interfaces let you visualize your marketing roadmap in multiple ways—gallery, list, timeline, or calendar views. You can group campaigns by pillars, lines of business, or strategic initiatives, and even assign campaign managers for better ownership and accountability. The flexibility to customize views means you can tailor the roadmap for executives, team members, or your own workflow.
  • AI and Automation help power your plans: With new AI features and tools like Omni, you can automate campaign summaries, generate creative briefs, and even build out campaign phases with record templates. This reduces manual work, ensures consistency, and helps teams focus on strategy and execution rather than repetitive tasks.

Check out the recording below. We hope to see you at the next event!